A METHODOLOGY FOR PROCESS-ORIENTED AND NETWORKED PROJECTS
The MEDIA FACADES FESTIVAL 2008 was a pilot project operating at the interfaces of the public space and the digital worlds, as well as culture, economy and technology including a lot stakeholders like artists, architects, screensholders, advertising agencies, cultural politicians, new media specialists. To facilitate and conduct the complexe production process, we adapt the methodology of 'action research' in a series of communication formats that acompanied the development of the Urban Screenings, the Exhibition and the Conference:
AN EXPERT AND ARTISTS WORKSHOP
We initiated the process with a 3-day workshop at the Collegium Hungaricum Berlin with the 20 media-creatives selected through a call for participation. The objective of the workshop was for each participant to produce a piece for one of the 4 selected media facades. The first day consisted of introductory lectures and discussions. The second day was scheduled for site visites and exchange within the group together with the screen operators at the location of each screen. The third day was reserved for further discussion among the participants and organisers.
PUBLIC ROUND TABLE
Round Table meetings of the Urban Screens Network Berlin accompanied the festival. This expert-network attempts to develop a sustainable concept for a long-term cultural program on urban screens in Berlin. Discussions took place during important key events in Berlin such as the des Art Directors Club, the Medienwoche (Mediaweek). The final Discussion took place at the Art Forum Berlin in the context of their Talklounge, in the Palais am Funkturm under the title “Der öffentliche Blick – Architektur als Ort der Kunst und Medien” (Panel in German)Participants were Gerd Henrich, (Ströer Megaposter), Constanze Kleiner,(Temporäre Kunsthalle), Alexander Stublić, (Atist), János Can Togay, (Collegium Hungaricum Berlin), Moderation: Mirjam Struppek.
PUBLIC TEST SCREENINGS
Test screenings turned out to be mendatory for the sitespecific development of the art projects. Experiences with the specific resolution and management systems of the facades as well as the surrounding environment and the timeslots provided by the owners influenced the final content for each facade. A special public test screening took place during the "Lange Nacht der Museen" at the CHB.
A publication documenting the festival (Conference, Urban Screenings, Exhibition) will be produced to guide the further development in the field.