O2 World, Mühlenstrasse 12-30 – The Giant Screen: The crescent shaped glazed front with a total area of more than 1,440 m2, incorporating 300,000 LED’s of the Arena is probably one of the largest outdoor media installations world-wide. It overlooks a large square with ample public space and faces the river Spree. Three loosely dispersed large format LED screens operate as guidance system and advertising space. The event hall is part of the 180 hectare urban development area “Mediaspree”, which currently is to be transformed into an urban media- and service district. Converted industrial and commercial buildings that are so characteristic of Berlin lie at the banks of the river. The East Side Park is being developed by the district beside the hall – part of the memorial concept of the Berlin Wall.
http:// www.o2-world.de
http://de.wikipedia.org/wiki/Mediaspree

The office building is located at Rosenthaler Straße 30, in the heart of the vibrant tourist centre of central Berlin. The media facade consists of various linked digital elements and invites interaction with sound, movement and touch. The projections behind the glass facade will especially become visible at dark and establish a relationship between the inside and the outside of the building.
http://www.aec.at/sap_web/de/index.htm

Wall Terminal, The Multi Media City Terminal: These terminals are part of a network of 64 public Bluespot online city information terminals incorporating two illuminated posters and a touch-screen monitor, dispersed near Berlin’s main tourist attractions. For the festival, one particular terminal will provide an interactive link with the CHB media facade.

Since november 2007 the Hungarian culture institute Collegium Hungaricum Berlin (CHB) has its home at Dorotheenstraße 12, behind the Humboldt University, with a view on the boulevard “Unter den Linden”. A location in the middle of the historic centre of Berlin, right next to the “Museum Island”. This modern building in a neo-Bauhaus style, designed by Peter P. plays with its façade with “laminarity” and contrast. It includes a 40 m² large panorama window with a rear projection. The ground floor room behind the 15 m² large front window communicates with the public space as well.

Artists: R. Shaw, A. Heilgemeir, V. Steininger
Locations: Berlin - Wall Terminal, Nightscreen-Gasometer and O2-World Big Screen

Artist: Georg Klein
Location: Berlin - O2-World facade

Political messages yesterday, ‘radical chic’ advertising today. The project Sonic Parole collects advertising jargon and projects it back onto the media facade as isolated messages. The messages are ‘acoustically’ transformed according to their intonation. It’s meaning is lost, dissolved in it’s literal representation, and becomes pure visual ornament.

www.georgklein.de

Artist: Claudia Boukatouh-Stüwe
Location: Berlin - O2-World Big Screen

The city square as a space of public communication, inspired by Tai Chi practices and the Muezzin’s calls for prayers: The screen engages the observer through textual instructions and graphics of relaxation and gymnastic exercises to communicate through motions.

www.claudiabe.de

Artists: Heiko Daxl and Ingeborg Fuelepp
Location: Berlin - O2-World facade

ASCII codes, Morse codes and film leaders representing the data streams of media and information. An Hommage to ‘Boogie Woogie - New York’ by Piet Mondrian. The media facade becomes a complex system of multi-layered movement, controlled by data from the environment, while Nietzsche is talking to us via O2 World: ‘Glattes Eis, ein Paradeis, für den, der gut zu tanzen weiss’

www.mediainmotion.de